Niche Marketing

Here’s a lovely ad I found thanks to the ladies at Feministing:

Yes, it’s an ad for a dating service for married people who want to start an affair. Yes. Really. Really.  Oh, but maybe not really, yes?  Maybe this is some kind of weird joke that I’m too lame to get.  Yes, that must be it.  Because no one would actually have ads like this, no one would really have a dating service for married people, no one would really be encouraging married people to have affairs.

And yes, I am this naive.  I am.

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